Human Judgement Remains the Creative Industry’s Greatest Asset
What does AI mean for the future of creative careers? Insights from Cannes Lions on storytelling, education, human creativity and preparing the next generation.
Beyond the Tool: What Andy Serkis’ Perspective on AI Means for European Creative Education
Andy Serkis’ views on AI reflect a growing consensus across filmmaking. Discover what responsible AI means for creative education and European studios.
AI is Changing Creative Education
As AI transforms creative production, the skills that matter most may not be technical at all. Drawing on insights from industry conversations, European research and collaborative education projects, this article explores why communication, collaboration, adaptability and creative thinking remain the foundations of a sustainable career in animation, games, VFX and beyond.
AI Won’t Replace the Storyteller But It Can Help Bring Their Vision Into Focus.
Storytellers have always relied on whatever tools were available to communicate what they imagined. Paintings, sketches, storyboards, previsualisation software and digital concept art all served the same purpose: helping other people see what existed in one person’s mind. AI is simply the latest addition to that lineage.
AI, Creative Practice, and What This Means for Emerging Talent
AI is already part of creative workflows. The more pressing question is how this shift is reshaping learning, entry pathways, and the development of creative judgement for the next generation of professionals.
AI in Music: A Creative Tool, Not a Replacement
Artificial intelligence is becoming part of everyday creative workflows. The recent appointment of Charlie Puth as Chief Music Officer at AI platform Moises offers a glimpse into how musicians are already using AI tools, while debates around copyright and regulation continue across Europe’s creative industries.
AI Film Awards Signal Emergence of A New Creative Category, Not a Curiosity
AI filmmaking has moved beyond experimentation. With dedicated festivals, awards, and theatrical screenings now emerging, an ecosystem is forming that shapes how AI-assisted films are judged, valued, and understood. As access widens and tools evolve, the focus is shifting from technology to creative decisions, raising new questions about quality, ethics, and responsibility.
Voices in Creative Innovation: Tuki Clavero, Research Coordinator at BUas & Senior Researcher at AGM
Voices in Creative Innovation: Tuki Clavero, Research Coordinator at BUas & Senior Researcher at AGM Tell us about your journey through the creative industry and how you got inspired by AI? I came into the creative industries through games and interactive media. My inspiration comes from using AI to remove friction in workflows, open up […]
Escape AI and the Question of Curation in an Age of AI-Generated Entertainment
Escape AI and the Question of Curation in an Age of AI-Generated Entertainment Photo credit: Escape AI Search 2026 This article is part of AICI’s ongoing perspectives series, exploring emerging signals in creative technology. It is intended to provoke discussion rather than predict outcomes. As generative AI continues to mature, one pattern is becoming increasingly […]
Voices in Creative Innovation: Mata Haggis-Burridge, BUas, Professor of Creative and Entertainment Games
Voices in Creative Innovation: Mata Haggis-Burridge, BUas, Professor of Creative and Entertainment Games Tell us about your journey through the creative industry and how you got inspired by AI? I started making animations and games using Flash in 2000, and so I learned how to create the script, art, motion, audio, and code all by […]