AICI: Research, Practice and Partnership in Creative AI Education
Artificial intelligence has developed at extraordinary speed throughout the lifetime of the AICI project. Across animation, film, games, visual effects and other visually based creative industries, emerging technologies have continued to reshape workflows, introduce new possibilities and raise important questions for creative education.
From Research to Practice: Guidelines for AI in the Creative Industries
Artificial intelligence is already changing how creative work is taught, produced and managed. Across the AICI project, our research has also demonstrated why responding to that change requires more than learning how to use the latest generation of AI tools.
AI in Visually Based Creative Industries: What Early Research Tells Us About a Changing Creative Landscape
Explore how AI is reshaping visually based creative industries, from changing roles and workflows to questions of copyright, authorship and human creative oversight.
Spreadsheets to Smart Workflows: AI’s Role in the Future of Film Production
AI is reshaping film production in ways that extend beyond content generation. Discover what emerging AI workflows mean for European film educators and how they can prepare students for an evolving industry.
Human Judgement Remains the Creative Industry’s Greatest Asset
What does AI mean for the future of creative careers? Insights from Cannes Lions on storytelling, education, human creativity and preparing the next generation.
Beyond the Tool: What Andy Serkis’ Perspective on AI Means for European Creative Education
Andy Serkis’ views on AI reflect a growing consensus across filmmaking. Discover what responsible AI means for creative education and European studios.
AI is Changing Creative Education
As AI transforms creative production, the skills that matter most may not be technical at all. Drawing on insights from industry conversations, European research and collaborative education projects, this article explores why communication, collaboration, adaptability and creative thinking remain the foundations of a sustainable career in animation, games, VFX and beyond.
AI Won’t Replace the Storyteller But It Can Help Bring Their Vision Into Focus.
Storytellers have always relied on whatever tools were available to communicate what they imagined. Paintings, sketches, storyboards, previsualisation software and digital concept art all served the same purpose: helping other people see what existed in one person’s mind. AI is simply the latest addition to that lineage.
AI, Creative Practice, and What This Means for Emerging Talent
AI is already part of creative workflows. The more pressing question is how this shift is reshaping learning, entry pathways, and the development of creative judgement for the next generation of professionals.
AI in Music: A Creative Tool, Not a Replacement
Artificial intelligence is becoming part of everyday creative workflows. The recent appointment of Charlie Puth as Chief Music Officer at AI platform Moises offers a glimpse into how musicians are already using AI tools, while debates around copyright and regulation continue across Europe’s creative industries.